And Now A Word From Our Link Sponsor.

I read through a post on the Official Google Webmaster Central Blog titled “Building link-based popularity” by Stefanie Ulrike Dürr. It’s nothing new but here’s a couple of interesting things she said:

“This confusion lies in the common belief that there are two ways for optimizing the link-based popularity of your website: Either the meritocratic and long-term option of developing natural links or the risky and short-term option of non-earned backlinks via link spamming tactics such as buying links. “

It’s interesting to see Ms. Dürr draw a distinction between natural and paid links by suggesting one is better given its speed of acquisition. I can, create ‘link bait type press releases or some other content generation tactic secure, a large number of links overnight and be a good website owner in Google’s eyes. But let me pay another business for the privilege of hosting a link and all of a sudden I’m link spamming. It takes much more work on my part to buy quality space than drop an $80 press release.

So nowadays, undermining the PageRank algorithm is likely to result in the loss of the ability of link-selling sites to pass on reputation via links to other sites.

I wonder how many links it would take to trip the alarm and make that sentence read: ‘undermining the PageRank algorithm will result in the loss

Does the algo have to register 20 outbound links before it flags the site? 30? 40? I don’t know but it makes sense they’d look for sites with large numbers of outbound links on multiple pages. It’s why I recommend you avoid buying site-wide links and stick to single text link ads on key pages within a site. Works for me.

Last one:

“Discounting non-earned links by search engines opened a new and wide field of tactics to build link-based popularity:”

Whew, I’m glad Google finally put the cashbah on recips and paid links or we’d still be linking like it’s 2002. To be liberated from promotional and incentive linking into the advanced world of link bait, Digg and Yahoo! Answers is so gratifying….. Thanks Google!! xxoo


  1. IMAutoPilot says

    Actually I think that is exactly what they are doing – devaluing the link, not the site itself.

  2. Peter Davis says

    If Google was as smart as they pretend to be, they’d be able to devalue paid links without impacting the overall trust of a site. After all, some very good quality content can be found on sites that sell linkage. In the short run, I’m sure they’ll be ok with harming the small volume of sites that sell links, but in the long run, if they keep doing that, they’re going to devalue too high a percentage of the quality websites. After all, the people who buy links are starting to focus heavily on buying links at sites with quality content. The more Google pushes the trust, the more people will want to buy links from trusted sites, and the more trusted sites Google will have to discount. Vicious circle, no?

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