I picked up a story this a.m. on a new service Sony Entertainment owned Grouper.com just launched called Screenbites. They’ve put together short video clips of interesting lines/parts of movies (theirs of course) and offer them free of charge to anyone who wants to download hoping it will spur people to buy the film and/or perpetuate exposure.Interesting. Since most people trust what they read … [Read more...]
Promotional Link Placement
11/07/2006 By
What do, Reeces Pieces, Gordon’s Gin and Cadillac have in common?Hint: while the phrases “too much of a good thing” & “over-priced” come to mind, that’s not it ;)All three brands have paid for promotional product placements.Product placement is a form of advertising where branded items are used in a visual medium as a natural part of the storyline. It’s not a new marketing tactic; … [Read more...]
Moses Writeth
09/28/2006 By
My friend and partner in link crime Eric Ward just launched The Ward Report, a monthly "how-to" newsletter on the art of link building and publicity for web content.Eric's announcement says: "It includes commentary on the newest trends and news, practices to avoid and a "what works" section that includes proven steps to successful link building and online publicity, based on my 13+ years … [Read more...]
WebSearchU
09/18/2006 By
Blogging tonight from Washington DC where I'm attending the WebSearch Univerity Conference, a "two-day intensive environment concentrating on how information professionals can most effectively and efficiently apply Internet resources to their individual work situations."Since so much of what I do revolves around finding sites, sources and content, attending seemed like a good thing to do. The … [Read more...]
Cowboy Boots Optional
09/06/2006 By
The HighRankings Seminar team will head to Dallas October 19/20 for a search engine marketing seminar and yours truly will participate in this one.Want to go? Register before September 27, 2006 and save $200!PLUS!!Get an additional 25% off with my superduper discount code which I'll send if you email me through the blog and say " those boots are coyote ugly!"Seminar details here... … [Read more...]
