Frequently when we talk about media links you hear the comment – “get to know the journalists in your area so they’ll write about your site” (or some variation of that line) but we don’t always hear how or where to find them. Let me show you a search little trick to help with this.
Recently I was browsing on the NPR site and noticed this call to action:
HELP US TELL THE STORY
We want your insights to help us in our reporting in these areas. Share what you know:
Is the subprime crisis affecting you, your work or where you live?
Help public radio cover Hispanic communities
Have you started a business?
What does sustainability mean to you?
Ding ding! These kinds of story requests are golden as they are an open invitation for content and way to make contact with the media in your niche. When you’re searching for outlets using phrases like:
Keyword + submit a site
Add the phrase:
“help us tell the story” + keyword
and see what pops up! Then get to work sending in your articles and research papers and become the credible source journalists turn to in your industry.