The winter issue of Search Marketing Standard Magazine marks the two year anniversary of the publication. In the spirit of the holidays and the anniversary, SMS Magazine is offering readers of the Link Spiel a special promotion on a new subscription to the magazine.An annual subscription is normally $15 but for a limited time, it's just $4.95, a 67% savings off the cover price. Nice. In addition, … [Read more...]

Would you permanently tattoo a company's logo on yourself in exchange for a set of tires? Apparantely more than 50 people have done just that with hundreds more on a waiting list. All for a set of Dunlops.Recognizing their evanglists and understanding their motivations, Dunlop found a way to permanently advertise their brand to a hard-core audience by taking advantage of a hot trend:Dunlop … [Read more...]

I saw the clip of this man Paul Potts on the Oprah show last week along with that adorable skateboarding English bulldog (The UK is hot with talent these days, did I mention I saw the Queen this summer? ) and thought WOW!!! To try and equate the difficulties in link building with the hurdles this man has faced would be ridiculous so I'll simply say this: Paul Potts is the ultimate example why you … [Read more...]

Over on the SEM2.0 discussion forum Adam Audette started a thread titled: Goodbye Little Guy? where he talked about potential changes coming to those doing business online:One of the most fundamental shifts the Internet made to mainstream media and business was the ability to grant power to the little guy (and girl). We all appreciate how the web makes it possible for anyone to reach a large … [Read more...]

Dell Mastaler, faithful laptop of Debra, died suddenly on Monday, November 12, 2007 after a "short" illness.DellM as she was affectionately known, was brought into the Alliance-Link officehold in June 2004. She was a good laptop, traveling the world to help spread the word on link builidng and it's positive effects on business. DellM reached out to thousands of people in her lifetime, shared … [Read more...]

An open letter to the CEO of Pizza Hut:Dear Whomever you are:If you don't give Sandi Karrmann, your "Chief People Officer" and/or the people on her staff a BIG FAT RAISE for thinking up the most perfect publicity/reputation management response of the year to that not-so-smart-but-what-do-you-expect-from-an-actress-when-there's-a-writers-strike put down, then shame on you.Sandi...... way to go!! … [Read more...]