Last week Search Engine Land posted information about a link building opportunity with Wired that caused a bit of commotion after people took advantage of the opportunity.
…”OK, just about two weeks ago we released our “NoSecrets” video. In that video we gave a bunch of new strategies for using social media sites to build your business. One of those sites was scribd.com…Now this is where it got interesting … That NoSecrets” video went viral… And it was viewed many, many tens of thousands of times. Naturally, many of those people put the strategies to work…. But, of course, with SO many people viewing the video, well let’s just say not all of them used the scribd.com strategy the way they were supposed to*. And just a few days after we released thatvideo, scribd.com made some changes. They posted about those changes on their blog…”
No, I don’t condone spam and even more importantly, I don’t condone stupidity. Anytime I write about a strategy and provide example sites, I try to add a “don’t spam” type disclaimer. Not because I’m covering my ass but for site preservation. I don’t want to add to the demise of open sources, I saw what happened to places like Yahoo! Answers and del.icio.us, and I don’t want to be part of turning those places pink.
Publicly sharing link building information and resources has become difficult recently. With certain tactics on the outs and open sources now fighting back, sharing where and how to get links has become a touchy subject.
So what’s an old Pink Floyd lovin’, granola chewing link building chick supporting a viable 2008 business and a new Lexus supposed to do? Share? Not share? Go underground or worse…regurgitate?