Link Spiel
Link Building | Website Promotion
Cover Your Link Ass et
In: General
25 Sep 2008
There’s been a couple of articles written on what to look for when hiring a link builder, one was done by my good friend Justilien Gaspard and the other by Sugarrae. Both give excellent practical advice to follow if you’re hiring someone/firm to do your link work.
I won’t reguritate what they wrote but did want to add what I feel is an important issue especially since I watched it happen to someone I know.
Some link firms have big staffs, others, like myself, have 3 people. I can manage three people and my life but more importantly, I can be hands-on with the link work that comes in. That’s important because I’m the one that developed the marketing plan, closed the deal and has a reputation on the line.
When you’re hiring a link firm, ask about their support structure and who’s going to be handling your account. If a link builder is a one man show ( or any size for that matter) you need to ask how they’re going to do the detail work needed to successfully launch and follow up. If you find out they outsource – ask where. That’s important from a competitive standpoint more than anything.
If they’re sending your link work to another seo company, your privacy goes with it. Be sure to CYA (cover your ass) and get NDA’s (non-disclosure agreements). If the link firm balks at signing the NDA’s or assures you it will be “ok” stand firm and make the privacy point a deal breaker.
Your link marketing plan is a valuable piece of information and should only be seen by the people you contract to do your work. Don’t let it become a piece of informaton passed around assembly line style. Protect your competitive link assets.
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About this blog
The easy part of link building is knowing that you need them. The hard part is influencing the right people to give them to you. Read on for link building tips, tools,techniques and the occasional rant from Debra Mastaler.
For information on link building services and in-house training visit Alliance-Link
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4 Responses to Cover Your Link Ass et
Diane "Torka" Aull
September 26th, 2008 at 11:00 am
Great advice, as usual, Debra. Make sure if you’re going to outsource to somebody, they’ll take the same care with your business intelligence as you would.
Webmaster T
September 28th, 2008 at 9:00 am
Debra, big is often just more people doing it wrong with little or no supervision. I agree, if I sold it then at the very least I have to check to see if my standards (the standard of work I sold the client) are being maintained. That is what the client rightfully expects. Only a fool allows their business to grow beyond its ability to manage standards. However, IMO, that’s more the case then the exception in our industry.
Debra Mastaler
September 28th, 2008 at 5:37 pm
Terry – lol… I had to read the last line three times before I got your jab
Hope you’re well 
Debra Mastaler
September 29th, 2008 at 8:37 pm
There’s nothing wrong with outsourcing your work, I work for a lot of SEO firms and in turn, outsource certain types of work. But I’d never ever send along my marketing plan or that of the SEO to the outsourced firm, I feel that info is proprietary.