Archive for 2008

Who Knew Martha Stewart Was A Link Building Role Model?

By Debra on October 2, 2008

If you’re planning to attend Search Marketing Expo East 2008 in New York October 6-8th, stop by one of the linking sessions and say hello.

I’ll be on three panels; Link Building Bootcamp, External Linking Tactics and Tools Glorious Tools where I’ll be doing what else… link tools!

If you still need to register I’d be more than happy to share my SMX Speakers’ discount which is $150 off the all-access pass. Whoo hoo!! Just holler!

That’s right, a clear no link required freebie. No request for a link, no requirement for anchor text. Just a promo code for $150 bucks. Unlike our friends at Martha Stewart.com, we’re not asking for a thing in order to get the freebie.

Isn’t that great? Yeah we know the freebie isn’t coming out of our pockets but we didn’t have to mention it now did we.

I mean, answering all that email and sending out the promo code will take a ton of time but hey, that’s ok with us! Even though time is money we’re going to smile smile smile and email along because we’re hoping our karma attracts lots of quality inbound links to this blog.

Aren’t we the best? Time to go and play on twitter, see you around SMX East!

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Categories: General

Cover Your Link Ass et

By Debra on September 25, 2008

There’s been a couple of articles written on what to look for when hiring a link builder, one was done by my good friend Justilien Gaspard and the other by Sugarrae. Both give excellent practical advice to follow if you’re hiring someone/firm to do your link work.
I won’t reguritate what they wrote but did want to add what I feel is an important issue especially since I watched it happen to someone I know.

Some link firms have big staffs, others, like myself, have 3 people. I can manage three people and my life but more importantly, I can be hands-on with the link work that comes in. That’s important because I’m the one that developed the marketing plan, closed the deal and has a reputation on the line.

When you’re hiring a link firm, ask about their support structure and who’s going to be handling your account. If a link builder is a one man show ( or any size for that matter) you need to ask how they’re going to do the detail work needed to successfully launch and follow up. If you find out they outsource – ask where. That’s important from a competitive standpoint more than anything.
If they’re sending your link work to another seo company, your privacy goes with it. Be sure to CYA (cover your ass) and get NDA’s (non-disclosure agreements). If the link firm balks at signing the NDA’s or assures you it will be “ok” stand firm and make the privacy point a deal breaker.
Your link marketing plan is a valuable piece of information and should only be seen by the people you contract to do your work. Don’t let it become a piece of informaton passed around assembly line style. Protect your competitive link assets.

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Categories: General

A Post Of Silence

By Debra on September 11, 2008

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Categories: General

Sir, Would You Like Fries With Those Links?

By Debra on August 28, 2008

Recently in several SEO forums I noticed a number of threads discussing ways to find and build “economical” links. The forum participants wanted to know how they could initiate “safe” reciprocal linking as well as “fast” submissions to free article directories. They reasoned these tactics were worth doing because both linking methods were “economical” and “easy” to use.

I understand some linking techniques can be expensive, tedious to implement and extremely time consuming, but tying your online business success to linking tactics deemed “easy”, “fast” and “cheap” seems counter-productive. If you limit your linking to low-cost tactics or look at the practice as “link building” instead of “marketing for links” you’re almost guaranteed to fail.

Comments (1)
Categories: General
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