Dear Matt Cutts: I hope this finds you well. I'm writing to ask a question about anchor text and if you count the anchor found in a second link on a page. There's been a lot of discussion on this topic recently, it's an important point and one a lot of people want more information on so... since it's a subject only Google can definitively answer I thought I'd go straight to the source and … [Read more...]

In marketing, it's all about perception.In link building, it's all about authority.So how do you mirror the two for links?If you've ever done any link building you know you have to either ask for or create something to attract links, they just don't drop out of the sky. Regardless of what method you use, in order to secure links you have to develop some content to arouse interest and stimulate … [Read more...]

Online, reputation is everything. It drives you professionally, personally and algorithmically. Have a good one and you'll see positive returns. Develop a bad one and you'll have to work doubly hard to come back into your customers good graces. While it's impossible to monitor every venue showcasing public opinion and reviews, you can work to protect your reputation by registering your known … [Read more...]

It was interesting to see the number of questions that came in through comments and email after I ran the post below (Directory Submission Discount Codes) asking if Directories were still a viable link source.If you follow this blog you know I think they have a place in your overall link building efforts but shouldn't be done as a stand-alone tactic. I consider them part of your foundational … [Read more...]

Since Christmas is a long time off (199 days to be exact, you can figure it out here) that means no presents are coming your way for a while unless you have a birthday sometime soon.Bummer - so let's change that. I can't give everyone an iPod, but I do have some Directory discount codes to share, they're listed below. Be sure to read the offer carefully and note the expiration dates, they're … [Read more...]

Question: What does SEO, cool specs and lifestyle brands have in common?Answer: Guest columnist Leon Bailey Green!When bad publicity equals good SEO linksby Leon Bailey GreenWhether or not you believe all publicity is good publicity, you can't ignore the fact bad publicity can attract high quality SEO friendly links.To put it lightly the likes of Amy Winehouse and Britney Spears have been through … [Read more...]