
Have fun this holiday season! … [Read more...]
Link Marketing tips and talk from Debra Mastaler

Have fun this holiday season! … [Read more...]
The search engines have been publishing their “Top Searches” lists for 2009, so far I’ve collected lists from Bing , Yahoo!, and Google. Other sites posting “top” searches are ESPN, Snopes, and my favorite, Yahoo’s Top Video’s (warning: time killer!). I set my alerts to catch these lists because they spark ideas for link bait and content development we can use to attract … [Read more...]

We talk a lot about back linking competitors/authority sites as a viable linking method and for the most part it is, but if you're only going after what you see in back links, you may be leaving a lot of marketing power on the table. Let's take a look at this link building method and see how we can squeeze more link juice out of back linking our competitors and authority sites. Who's … [Read more...]

You often hear people say "think outside the box" when it comes to building links, its a way to say "do something different" or " be creative". But what exactly is "the box" and how do you "think outside" it when it comes to links? Good questions but hard to give stock answers to so I went looking for an example to illustrate the point. Found a good one after reading … [Read more...]

Earlier this month the Wall Street Journal ran an article on how businesses were using Live Chat to make incremental sales. This bit caught my eye: In late April, home improvement e-tailer Improvement Direct Inc., of Chico, Calif., used a chat feature on its site to converse directly with customers about its products and services. The response was overwhelming. "We got … [Read more...]

As a link builder I'm not enamoured with YouTube and do not recommend using it as a primary way to build links or as an integral part of your SEO program. Why? Videos on YouTube are on YouTube so any optimization effort you implement helps YouTube and not your website/pages. YouTube contributes to the pinking of the 'Net/Web (uses … [Read more...]