Archive for 2009

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The search engines have been publishing their “Top Searches” lists for 2009, so far I’ve collected lists from   Bing , Yahoo!, and Google. Other sites posting “top” searches are  ESPN,  Snopes, and my favorite, Yahoo’s Top Video’s (warning: time killer!). I  set my alerts to catch these lists because they spark ideas for link bait and content development [...]

We talk a lot about back linking competitors/authority sites as a viable linking method and for the most part it is, but if you’re only going after what you see in back links, you may be leaving a lot of marketing power on the table. 
 Let’s take a look at this link building method and see how we can [...]

You often hear people say “think outside the box” when it comes to building links,  its a way to say “do something different”  or ” be creative”.    But what exactly is ”the box” and how do you ”think outside” it when it comes to  links? 
Good questions but hard to give stock answers to so I went looking for an [...]


About this blog

The easy part of link building is knowing that you need them. The hard part is influencing the right people to give them to you. Read on for link building tips, tools,techniques and the occasional rant from Debra Mastaler.

For information on link building services and in-house training visit Alliance-Link

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