I sat at my desk for the longest time today trying to write a link building post that used the storyline from the TV show “The New Adventures of Old Christine“. I love the show and wanted to draw a correlation between it and link building but it wasn’t meant to be. So I decided to forget about the show, tweak the title a bit and blog about how using old fashion offline advertising tricks could help in your link building efforts.
The more I thought about it, I decided my tweaked title might also be good for a piece on how using popular titles and catch phrases can draw attention to content and in turn, lead to links. I mean, weren’t you just a little curious what I might spiel on after reading that title? Just a little?
Then I thought about it even more and decided why only tweak and use titles? Why not use TV, movie or news content and capitalize on their entertainment buzz? “The New Adventure of Old Christine” is about a neurotic single mom who owns a weight loss gym and fights with her ex-husband about his much younger girlfriend. That story line touches on a lot of niches, such as
- weight loss
- exercise studio
- dating sites
- marriage counseling
- mommy blogs
- parenting sites/blog
If you owned a site/blog in one of those industries you could create fun on-topic content and reference a scene from the show to make a point or add sizzle. Like this or this guy or what I’m doing here.
Even the acerbic American poet Dorothy Parker tweaked a line from William Shakespeare to make a little noise for herself:
Brevity is the soul of lingerie.
Now, if you’re reading this and thinking “No thanks old Debra, don’t want to get into copyright trouble” - relax, try it, you’ll like it. I’m not suggesting you steal pictures or quote the show verbatim, merely use something from the show to complement a point you’re making. It’s not necessary to come up with original, serious, fact-busting content for everything you write, injecting a light note, current event or reference to a popular television show is fine.
Heck it’s so easy a caveman can do it.