The New Link Adventures Of Old Debra

I sat at my desk for the longest time today trying to write a link building post  that used  the storyline from the TV show  “The New Adventures of Old Christine“.  I love the show and wanted to draw a correlation between it and link building but it wasn’t meant to be. So I decided to forget about the show, tweak the title a bit and blog about how using old fashion offline advertising tricks could help in your link building efforts.

The more I thought about it, I decided my tweaked title might also be good for a piece on how using popular titles and catch phrases can draw attention to content and in turn, lead to links.  I mean, weren’t you just a little curious what I might spiel on after reading that title?  Just a little?

Then I thought about it even more and decided why only tweak  and use titles?  Why not use TV, movie or news  content and capitalize on their entertainment buzz?  “The New Adventure of Old Christine” is about a neurotic single mom who owns a weight loss gym and fights with her ex-husband about his much younger girlfriend.  That story line touches on a lot of niches, such as

  • weight loss
  • exercise studio
  • dating sites
  • marriage counseling
  • mommy blogs
  • parenting sites/blog

If you owned a site/blog in one of those industries you could create fun on-topic content and reference a scene  from the show to make a point or add sizzle.  Like this or this guy  or what I’m doing here.  ;)

Even the acerbic American poet  Dorothy Parker  tweaked a line from William Shakespeare to make a little noise for herself:

Brevity is the soul of lingerie.

Cute eh?

Now, if you’re reading this and thinking “No thanks old Debra, don’t want to get into copyright trouble” –  relax,  try it, you’ll like it.   I’m not suggesting you steal pictures or quote the show verbatim, merely use something from the show to complement a point you’re making.  It’s not necessary to come up with original, serious, fact-busting content for everything you write, injecting a light note, current event or reference to a popular television show is fine.

Heck it’s so easy a caveman can do it. :)


  1. Attraction Marketing says

    I remember Brad Fallon, SEO specialist, doing something similar to your suggestion and it paid off big time.

    He had read something about a ‘Google Dance’ in the news so he piggybacked that phrase and put up a press release or blog post with the title, “Is Google Dancing or Shooting Itself in the Foot.”

    He was quoted in the news by a major news reporter, then interviewed for their publication as an expert. It really gave him incredible exposure.

    Glen Woodfin

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