Comments on: Using Viral Email To Build Links

By: Craig

Craig — Thu, 29 Apr 2010 21:16:44 +0000

Hi Debra, Great blog/article and I completely agree with the strategy. I have the same question as “Seo”… How do you confirm who has posted created link and who hasn’t and how do you apply that link to the visitor/individual? Do you create a form that the linker must fill out with the URL that they added a link to? What is to prevent someone from creating a link and deleting it after they get the discount or special offer? Thanks!

By: Jawad from get ex back help

Jawad from get ex back help — Sat, 27 Mar 2010 15:30:24 +0000

I am really trying to learn these days about email marketing and your advice. I think incentive is the most important thing if someone want to generate sale.

By: Seo

Seo — Sat, 16 Jan 2010 09:07:24 +0000

How to check if they place an link? To get discount code

By: SEO Studio

SEO Studio — Fri, 04 Sep 2009 06:36:11 +0000

The lesson learned for me from your post is, sweetening a deal is important to answer the always lingering question in your mind what’s in it for me?

By: Alva

Alva — Mon, 17 Aug 2009 22:47:28 +0000

Hello Debra,
Thanks for your valuable post.

[quote]The Post, like a lot of other businesses we work with doesn’t seem to realize the valuable commodity they have in an opt-in email list.[/quote]

do you mean use the commodity as incentive to drive them pass along?

[quote]Granted, a lot of their customers don’t have websites but I’m betting there are a good number that do. To add a simple link request line and a small incentive to an opt-in mailing list just makes sense and is smart marketing. [/quote]

How to check if they place an link? To get discount code, they must send an email attach the site they place an link and you will review manually? if so, customers will take the time to do the thing? is there any better way?

By: Using Viral Email To Build Links | Search Engine Optimization & Internet Marketing (SEO & SEM) Blog

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By: SEO Guy

SEO Guy — Fri, 12 Jun 2009 08:17:19 +0000

“People link when there’s something in it for them so think about what you can offer in exchange for a link. It would have been nothing for the Post to give me a 60 day extension on my subscription or a discount on classifieds in return for a link.”

Against the background of Google profiling SEOs as almost criminals and considering any incentive for a link as link buying wouldn’t the links you get this way considered paid ones? Now I know we shouldn’t become paranoid thinking that the big G knows everything but still the storys of well-known SEOs getting hit by Google for ‘indirect’ link purchases suggest you should think twice when planning your linking scheme.

By: Dustin Pitcher

Dustin Pitcher — Thu, 11 Jun 2009 18:27:45 +0000

This is an awesome post. Not because of any technically, technical techniques (had to I’ve just flat out never thought about it. As a B2B business this makes complete sense being that 70% + of my opt in mailing list is a business and has a website. You are a rockstar!

By: Matt Siltala

Matt Siltala — Thu, 11 Jun 2009 14:34:16 +0000

I think you hit the nail on the head when you said:

But, the “incentive” to “connect to Washington” wasn’t enough to motivate me since I’m already connected through my subscription. They should have come up with something better for current customers

To many new (bigger) businesses are missing this point (along with others) with SM and marketing with these social sites in general. When we have done campaigns for Twitter followers, or FB friends there has always been two things – 1. Reason for them to sign up … 2. a link in somewhere for us. It really is that simple!

Great post Debra!

By: Debra

Debra — Thu, 11 Jun 2009 13:45:15 +0000

@Don @JonathanBentz Thanks for the comments:)

No matter what incentive they dangle the discount will affect their bottom line, the cost of doing business doesn’t discriminate between types of promotions, just their effectiveness.

I think they missed an opportunity by not adding a simple line of text: “Pass this along”. The Post, like a lot of other businesses we work with doesn’t seem to realize the valuable commodity they have in an opt-in email list.

Thanks!