Earlier this month the Wall Street Journal ran an article on how businesses were using Live Chat to make incremental sales.
This bit caught my eye:
In late April, home improvement e-tailer Improvement Direct Inc., of Chico, Calif., used a chat feature on its site to converse directly with customers about its products and services. The response was overwhelming. “We got flooded,” says Brandon Proctor, vice president of marketing. “We couldn’t believe how many chats we were getting.” In July alone, the company had more than 300 chats daily and converted them into sales at a rate of 9%
Way to go Improvement Direct! Since I suffer from link tunnel vision I immediately started to wonder how I could use the live chat application to get people to link. Here’s what I came up with:
1. At the end of every chat have the operator ask the customer if they’d like to have a permanent discount code for the product you’re selling. All they have to do is link to your site and you’ll send the code.
2. If you have a product requiring assembly instructions or a “how to use guide” provide these links in the chat. On the pages hosting these “how to” guides, make a push to link to your site.
3. Do an email blast to current customers annoucing the new chat feature on your site. In the correspondence drop the “link to us” offer and include a giveaway as a thank you.
4. Issue a press release annoucing the new feature and your company’s committment to customer service and using advanced technology.
While it’s a good idea to look at everything as an opportunity to promote your website, it’s not a good idea to go overboard and become a pest asking for links. Keep the number of times you ask to a minimum and use the elements with the highest visibililty for a better chance of link building success.
P.S. If you’re interested in the technology, the article mentioned Meebo as a free live chat software and search on the phrase “live chat software” for the paid companies.