Link Marketing tips and talk from Debra Mastaler
When you set out to hire a link builder, do you really know what you want from them? That might sound like a stupid question but think about it... are inbound links the only thing you want out of a link building campaign? I hope not because link marketing is so much more than just inbound links. It's reputation management, it's email lists, it's promotional marketing, it's media exposure, … [Read more...]
I read a great article this morning by George Diaz sharing his opinion on Reggie Bush giving up the Heisman Trophy. For what it's worth, I agree with George, Bush only did this as a way to save what little face he has left and avoid the inevitable. What a shame. Bush will forever be cited and remembered as the first person to give up the Heisman. Not how you want to become a historical … [Read more...]
One of the tactics I use to generate new links is to review a site’s stats and create a media promotion based on the trends I find. This strategy is not an easy, turn-key linking program but if you’re serious about growing your business as well as your links, it’s one of the best ways to attract authority links. Here's a little case study from a past account to show you how. Recently … [Read more...]
Recently, in the members only SEOBook forum, a thread was started with this special offer: <snip> is having a birthday bash and has a package of web design templates, scripts, icons, videos, textures, etc... for $20. It expires on Tuesday. Here's the link <snip> The thread and promotion were dropped in August and it's September now so of course the link no longer works, … [Read more...]
Because I'm a link builder, I haven't paid too much attention to the whole mobile marketing thing, there's no algorithmic value there so I've simply ignored the space. Silly me. For a marketer, ignoring anything people are doing en mass isn't smart. Mobile links may not have any algorithmic value but there sure as hell is value in mass messaging. People want promotional offers … [Read more...]
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