Four Engines, Four Ways To Generate Links

Do you favor one search engine over another when building links? I have a favorite for general searching, but when it comes to link building, I don’t use just one. Ask, Bing, Google and Yahoo! each offers a unique set of search options, I use all of them for a wide range of results. Here’s a handful of linking techniques from each engine I’ve had luck using!   I’m going to use the term “CFL light bulbs” in all my examples, let’s start with Ask…

After doing a general search, take a look at the “Related Questions” listed on the right side of the results page.  The questions listed  provide great ideas for new content topics and resources in submitting content. Take a look at what they’re showing for “CFL light bulbs”:

Since people are actively asking these questions, creating content in response and posting it on your site is great link bait and smart marketing. 

For the rest of the article, please visit  And if you like it, Sphinn it here!


  1. Cy Tarsa says

    Excellent post!!

    So many times I’ve been stumped on what to write, writers block is deadly to any blog. Now this will generate a lot of different topics that could be written about.

    Great Share too!!

  2. Directory Sieve says

    nice article, people actually forget that there are other search engines and google is not the only one. i use the related phrazes on other search engines, it comes in handy when i look for the long tail keywords.

    also, good to see you mention the yahoo answers, surely its nofollow but i have got positive dofollow links from other good sites, because my answers provided value and were chosen as best answers, which were used by other high authority sites :)

  3. Debra says

    Glad it helped Heather. I did have the blog down earlier today but it’s back now and comments are open.

  4. Heather says

    Debra, I found my way to your site today via this post made in fully on SEL. I’m employed full-time, but beginning to place more after-hours focus on my freelance business which means I’m doing some keyword research and planning some link-building strategies.

    I found this article really helpful for two reasons – one, it covers tactics and tools. Two, it encourages people to create good, informative content that will inherently compound the value of their link-building efforts. I actually know of some folks that use the easy, semi-spammy tactics and put content in the backseat, so your post was especially refreshing.

    I actually wanted to comment on “Can you handle on page links?” as well but perhaps comments are closed as I couldn’t find a comment form. A couple of thoughts on that – factoring in the audience like a good marketer should, one could determine their reader’s tolerance and usability preferences for linked text – maybe there’s a sliding scale (for some cases) as to appropriate amounts. Another factor perhaps could be the purpose of the site – for example, a site like Pew Internet & Life (where people purposely go to do research) might best be served with a container of Related Information etc. rather than in-content links which could make doing research a bit like a tangled web (seo value aside).

    Thanks again, glad I found your place!

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