Because I’m a link builder, I haven’t paid too much attention to the whole mobile marketing thing, there’s no algorithmic value there so I’ve simply ignored the space. 

Silly me. 

For a marketer, ignoring anything people are doing en mass isn’t smart.  Mobile links may not have any algorithmic value but there sure as hell is value in mass messaging. 

People want promotional offers sent to their phones.  Of 160 people surveyed in North Carolina, Ohio, Illinois and Kansas, 18% said they wanted special offers texted to them.  It may not be a big number (the survey wasn’t huge) but it’s potentially significant  if you consider people want  the messages, and the propensity most texters have for pushing fun/promotional content along is pretty strong.  Can you say mobile linkbait?

So how can any of this help with link building?  For starters…

1.  Consider adding an opt-in for cell phone numbers on all sign up forms

2.  Create alerts, text customers when new content has been added to your site

3.  Text new coupons/discount offers and then…

4.  Sweeten the offer by texting a second time saying you’ll double the discount if they link to you!

Anything you snail or email you can text.  (just make it shorter)    Use all communication streams to ask for links and promote content, take advantage of anything that may drive link juice and revenues.   If you’ve been asleep at the text wheel, it’s time to jump in and start using this popular communication vehicle to promote your website and ask for links.