Link Marketing tips and talk from Debra Mastaler
The following is an excerpt from a thread on theSEOBook Community forum*, it's a good one and indicative of the type of information being shared. The post was part of an ongoing discussion on content aggregator widgets and their effectiveness as a link building tool. (*this is a members only forum so unless you're a member, you won't see the thread) … [Read more...]
- When it comes to talking about links and link marketing, I like to think I know a thing or three but when it comes to pay-per-click (PPC) campaigns well, not so much. As a matter-of-fact, I have a hard time spelling PPC never mind understanding all the various components involved so when my dear friend Aaron Wall showed me the new PPC Training and Community Forum he was developing, I was … [Read more...]
Do you favor one search engine over another when building links? I have a favorite for general searching, but when it comes to link building, I don’t use just one. Ask, Bing, Google and Yahoo! each offers a unique set of search options, I use all of them for a wide range of results. Here’s a handful of linking techniques from each engine I’ve had luck using! I'm going to use the term … [Read more...]
Both Read Write Web and Nicholas Carr's Rough Type Blog featured articles today on the pros and cons of on page linking. Read Write Web asked if links were a net negative for readers online and wondered if Placing links at the end of articles is more respectful of a person's intentions and concentration. Hmmm. Nicholas Carr was a bit more entertaining … [Read more...]
Confession time: I’m headed to Seattle next week for SMX Advanced, and I still haven’t started my slide deck. I’m not a procrastinator by nature, but when it comes to slides – well, I’d rather get a root canal than do slides. Well, maybe not a root canal, but I have managed to find lots of things that must be done before I can start on my deck. So far I’ve cleaned out my desk, … [Read more...]
Over the last couple of months I've noticed a step-up in sales pitches, ebooks and free guides covering just about any topic related to SEO, SEM and social media. How people make their living is no concern of mine and I get that our industry has gotten crowded making it necessary for people to be creative in their advertising efforts but - I do raise an eyebrow when I see things being … [Read more...]
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