Flashback To Link Forward

In my SMX West 2011 wrap up post I made this comment:

The SES 2002 show in Dallas was the very first conference I attended and I don’t remember Matt Cutts being there, I remember Daniel Dulitz being the Google rep on the search engine panels

As fate would have it, I was surfing around looking for a photo for my slide deck (SES New York is next week!) and I found, totally out of the blue, these two old photos from 2003:

From left to right:
Daniel Dulitz from Google
Debra Mastaler
Danny Sullivan
Greg Boser

The first photo is from the “Ask The Link Builders” session.  I’m not sure what the panel in the second photo was called but since it had Matt, Bruce and Greg I’m pretty sure it wasn’t PPC related.


From left to right:
Bruce Clay
Danny Sullivan
Matt Cutts
Greg Boser

Funny how I found these photos when I was looking for something else.  That happens a lot when I’m surfing around looking for links, not sure if it’s karma or dumb luck but I’ll take it either way. 🙂

Over the years I’ve amassed a huge database of links/websites/social media sites I’ve found as a result of my constant surfing, I categorize what I find so I can pull a source at the drop of a hat.  In the beginning I used good ole’ Excel spreadsheets but in recent years I’ve depended on off-site storage sites to hold it all.   If you search on the term  “project management software” you’ll find companies who offer this kind of thing, some are free, most charge but all offer the convenience and safety of saving your info outside your office computers.

If you’re constantly building links and not keeping track of what you’re doing, consider this:  every time you find a new site to host your links, you’ve established a relationship with that site. Doesn’t matter if you got the link via submission or editorially (meaning – they linked to you on their own volition)   when someone links to you, you just earned a vote of confidence and formed a working relationship.

Yeah I know it sounds a little melodramatic but think about it.  Relationships, whether online or off, business or personal, new or old – all are important to maintain.  When it comes to links, it’s much easier to get subsequent links or blast new information to sites already linking to you.   This is probably more true of links given editorially but even those you gain through submission can be worked for additional links.  This is where having the database of sites can come in handy, when you need to push a new link you already have a resource at your fingertips.  For example:

  • If Blogger A allowed you to guest post once, there’s a good chance they’ll do it again.
  • If you’ve made a directory submission, go back into your account and look at their guidelines.  Most allow multiple links so you can add internal pages as well.
  • If you’ve made substantial changes to your site, Title and description, go back to all of your directory submissions and update the keyword anchors used.  You can easily do this if you’ve kept the user names and passwords in a database.

I like keeping a database for historical purposes as well because:

  • Having a list of sites linking to me allows me to watch what comes and goes and helps shed light on why pages change in the serps
  • It gives me a pool of sites to watch for future purchase potential  (it’s smart to buy sites already linking to you)

There’s additional reasons but you get the idea.  Keep bringing in new link partners but don’t overlook the marketing potential behind the ones you have.