Link Building With Elizabeth Taylor

When I saw a tweet this week saying “Elizabeth Taylor has died” I was crushed, she’s always been one of my favorite actors. When I told my kids what happened and both immediately asked who she was,  I decided it was time to make a list of classic movies and start having MGM Night at the Mastalers.

So many stars of the golden era are gone now, I want them to know something about movie history and be familiar with the people who brought movies to life. They take their technology for granted, I remember when color televisions first became popular. 🙂

National Velvet will be the first movie we see as a tribute to Ms. Taylor along with Cleopatra, Gone With The Wind, Casablanca, Pat and Mike and all the “Road” movies with Bing Crosby and Bob Hope. When I told them about my movie night idea, my 14 year old son wanted to know if any of the movies had war, blood, or other assorted flying body parts in them. When I said “yes, a couple do“, he was satisfied there would be more than just “chick flicks” and announced I could count him in. I’m still shaking my head and laughing at that one, the whole “dude” thing starts early doesn’t it?

Pulling together the list of movies made me think of a content development tactic we use frequently to bring in fresh links to old articles or blog posts. Since it’s a good idea to link to internal pages and keep new content flowing, this little tactic is valuable and one you should consider. Here’s what I do:

Step one: Go through your blog/site and find five or six of the best articles/posts you’ve done on a specific topic.

Step two: Create a new post and simply say, I’ve bundled all the best posts I’ve done on topic A, added highlights and new information. Use phrases in the Title like “updated”, “new statistics ” and “the latest information” plus your keyword terms.

Step three: Be sure you say something like “I was SHOCKED to find how much this has changed” or “What a difference six months makes…!!” in the first paragraph of the post. Your goal is to get people’s attention and make them want to find out what’s changed from your original article. Be provocative, teasing but factual.

Step four: Tweet out the new post and add it to your Facebook, or any other social media site you belong to.

Step five: Add these type of links to your profiles on any site you belong to as “resource” links

Step six: Bookmark on Delicious/type sites

Step seven: You can, depending on the length, depth and overall quality of the articles, issue a press release announcing the creation of a new resource area on your site/blog. Just be sure you aren’t throwing together a bunch of schlock and calling it a resource. Be sure to highlight the fact you’re available for interviews, are considered an expert on your subject and back up this claim with a bio. Your keyword phrase plus the words “expert”, ‘resource” or “learning center” are terms the media actively looks for.

Like old movies, old articles and blog posts have value, are interesting and can educate a while new crop of visitors. Since people won’t always take the time to dig deeply into the recesses of your site, bring the good content back up to them by creating a “new and improved” resource. Use what you’ve done to attract new links and renew interest in what you’re offering.

Rest in peace Elizabeth Taylor, you were a class act all the way around.