New Link Marketing Uses Old Link Building


Need a new link building technique or resource?  Here’s a handful of old link building ideas tweaked and twisted to help you find new links.


1.  If you use directories in your linking efforts, replace the word “directory” with “document sharing site” and search on your keywords to find new submission sources.  Consider submitting your content in various formats in addition to print.


2.  Many of the document sharing sites (such as Scribd and Issuu) allow PDF’s to be submitted.  Be sure to add a “Retweet this” image/link in your PDF’s so this content can be promoted.  (The bigger the image, the better.  I like putting the image at the end of the document)


3.  Promote the PDF’s you drop in the document sharing sites with a Twitter programming tool such as FutureTweets.  I wouldn’t submit the same PDF over and over, keep in mind what the engines say about duplicate content when you’re implementing this tactic.


3.  Use a tool like Tweriod and TweetStat to monitor when your tweeting community is most active.  Plan your retweets during these peak time periods and push out your best content.  (don’t over do it though, too much is too much)


4.  Looking for new content ideas?  Use Twitter Search to find questions being asked.  Write content to answer and then implement step 3 to promote it.

Develop content from questions asked on Twitter and other social sites.




5.  Grow your twitter base by using tools like Followerwonk and WeFollow.  Both search people’s twitter bio’s for keywords.  Since keyword real estate on Twitter is at a minimum, people tend to fill their bio’s with terms they’re most interested in so it’s pretty easy to find evangelists.    BTW, this is a great job for a summer intern or one of your teenagers, my two are doing it in exchange for new iPhones  😉


In an interview I did on SEOBook in 2007 I made this comment:


It’s probably easier to hit the Powerball than to figure out what ideas will spread and net links for a website.    I’ve been wrong my fair share of times, sometimes it’s more about being first than being creative.


I still believe that, as-a-matter-of-fact, I believe it more now than ever.  Getting content out quickly is one thing, there’s a myriad of tools to help you push tweets, send press releases etc.  But what can you use to find out what that “something new” is?   How do you know when to jump and create new content or know your competitor might be up to something and trying to get the jump on you?   There’s a couple of tools/ideas you can use:

6.  If you’re into blasting new  or “hot” content  as a way to attract links, (think price changes, political comments, search engine updates etc) being first to report the news makes all the difference.  There’s a web page tracking tool called that emails when   “target sites change their content” and provides a “side-by-side comparisons of before and after”. That is very cool if you’re looking to do controversial linkbait, report on price changes or hold a politician/blogger to what was said.   Break a story or piece of link bait and you’re the one they credit with a link.


7.  And for all those toads who use your content and forget to link to you?  Run your pages through a plagiarism checking tool like CopyScape or Plagiarisma after you launch your linkbait.   If they’re not linking to you – ask them to.


It’s never been about what you do, it’s always been about where.  Find fresh sources to use standard tactics and you’ll keep the links coming.   Remember, it’s not link building, it’s link marketing.