Use Ads To Push Link Marketing

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Wow.  According to ComScore:

 

  • 1 out of every 6 minutes spent online is spent on a social networking site
  • 1 out of every 3 display ads appears on a social networking site
  • ½ of the total U.S. Internet audience visits a social networking site in a given day
  • The average Internet user views more than 2,000 display ads on social networking sites each month

 

Great data to support creating an advertising program to push link marketing campaigns.

Develop ads to drive people to your content/blog; once they are there, capture email addresses and ask for the link at the end of each article.

Offer incentives as a way to sweeten the “link to us deal” and include social media buttons so visitors can share what they find on your site.

 

 

From the looks of the ComScore data, Facebook is the place to advertise at the moment but don’t stop there.  Ask (survey/poll) your customers about their online surfiing habits and advertise on these sites as well.  They don’t all have to be “Facebook” types, smaller more niched sites work and send targeted customers at a lower price.

 

Use popular advertising channels to push people to your site and hook them with a clever link marketing program once they are there!

 

Before you go….

 

Check out the new Alliance-Link company page on Facebook, I’m dropping SEO, marketing, public/media relations, advertising and cool stuff in general I like and find helpful on the FB page.   I surf all day and find some pretty amazing info so LIKE the page and check it out!!

And thanks to Jill and Mat for helping me get the Facebook page up and running.  :)

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Agree or disagree with my assessments? Do you have a tool or topic you want to know more about? Leave a comment and I'll consider it. Thanks for stopping by! ~~Debra

Comments

  1. davy says

    Social media ads look less like ads and more like content, that’s why they work. These mediums that have taken off and include Facebook, Adblade Ads, Linkedin Ads etc. What do they all have in common? They all look like content…not like display or banner advertising.

  2. FIMS says

    Been put of by Facebook Ads as people are social networking as opposed to searching for something like with Google Adwords.

  3. Aly says

    Hi Debra – There’s a lot of good information here about ad exposure, do you have anything on how many times the ads are actually clicked? How much traffic an ad can bring?

    Anyways, thanks for sharing! – Aly