Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought “damn, I should have said”… <insert witty, super-snarky, something Tina Fey would say> comment?
I do, something like that happened to me this weekend. I was irked at myself (again) for not having a better come back and while I was
stewing thinking about the situation, my link building light bulb went off.
Can you use “follow-ups” or “come-backs” to generate links? Most definitely, here’s a couple ideas:
1. Have you seen a press conference where the reporter asks a question and then asks for a “follow-up” after hearing the answer? Most of the time answers generate more questions and this second question is known as a follow-up.
You can use follow-up questions to develop more content which will attract more links. For example, if you interview someone, do a second, follow-up interview with questions generated from his/her answers. The interviewee is invested at this point and will help promote the second piece to continue the attention he/she has gotten from the first.
2. Having a second interview means you probably have a lot of content; once both pieces are live, break them down topically and use the interviews as reference material. Create a new article around each topic, link back into the original interviews to support what you’re saying and promote for links. Your new articles will gain links and attention and so will the old – double win!
3. Two-part interviews can be seen as news worthy, be sure to tie in the subject matter with a current event (if necessary) and issue a press release announcing the addition of the interview to your website/blog.
4. If you have a blog, go through your comments and look for hot topics and negative Nelly’s. A “negative Nelly” (for me) is someone who disagrees with your position and says so by leaving controversial or inflammatory comments.
Publish rebuttal pieces and upload, make sure you contact the people inspiring the post and let them know its been published. Hopefully it will prompt the Nelly to blog about your content or comment again which should draw more attention and traffic back to your blog. (Note:If you’re thin skinned, this might not be a tactic for you).
5. Having opposing views on a subject makes good news in some cases, ping the journalists/bloggers in your niche and show them your content. Let them know it’s OK to republish your part if they want to, let them follow up with the other guy.
You may lose the snark fest short-term but keep in mind a good follow-up or come-back can generate publicity, traffic and links making you the ultimate winner!