How A Twitter Pout May Lead To A Link

I had an interesting email awhile back from a person who unfollowed me on Twitter and decided I needed to know why.  This is what it said:

Dear @debramastaler, I followed you a while ago but notice you aren’t following me back.  I share some great information on (insert keywords) so I wanted to reach out and let you know I will continue to follow you if you follow me back.  No hard feelings either way.  Sincerely, @ Twitter handle. 

I glanced down to his signature and was surprised to see it was longer and more in depth than the email.  Curious, I clicked the link to  find out who the heck this person was and was taken to a very well written landing page.  The content was first-rate, had great images, a how-to video, testimonials and additional links to supporting content.  It was a really good landing page, totally sales focused but written warmly and with passion so I wasn’t surprised to see this at the very end: 

If you like what I’m selling and want others to benefit from my (insert keywords), link to us!

This guy makes good use of all his sales opportunities, the simple closing statement was a call to action and viral prod all in one — smart!.  

I would never email anyone and ask why they don’t follow me on Twitter but I have to hand it to the guy, it was a great way to get targeted people to follow him, click into the middle of his site and maybe stimulate a link or three.  Even if a fraction of the people he emails click the link, he’s exposed his content to a greater audience than he had before he started the campaign.  Cheap advertising and still smart.

Of course this got me to thinking about other ways to stimulate linking, liking and following, here are a handful of examples I found:

Example A:   Every so often, drop an appeal on your Facebook page.  This one is pretty basic but it does the job:


Example B:  Here’s a blog running a contest and suggesting you link from your Facebook page and Like them while you’re at it.  This would probably have more impact on Bing:


Example C:  I don’t have a comment policy but it’s probably a good idea to add one. This webmaster took the opportunity to passively suggest linking to his/her site from the comment policy page:


Example DMy favorite:  Here’s a politican suggesting you use your own image (instead of one of their stinkin‘ badges) to link to them:


(My use of the term “stinkin’  badges” has nothing to do with the politician I took this from, I  just can’t help but use “stinkin‘ ” every time I use the word “badges”.  Well… OK, maybe there is just a little jab at the politician too ;) )

Utilize all the public and private platforms you have to ask for a link, a like, a follow or G+.  In the end, its all going to help with links, love and branding.



  1. Akash Kumar says

    You are right Debra that is a cheap strategy and anybody will think the same way. So do I. But it still works doesn’t it? As long as you something useful for other people all you need is are those people for whom it would be useful. There are more sophisticated ways of getting that done, but it still works. And there’s nothing unethical about asking people for links if they deserve to be linked.

  2. Lilia Tovbin says

    I struggle finding words to solicit links back or likes on facebook that wouldn’t be repetitive over time as you grow a fan base. There is only so many times you can say “If you like us, link to us”. I generally promote new content with “check out ____” or “what do you think about our new ___?” to solicit action on Facebook. Any suggestions on other action phrases to use?

    Also, feedback on Example B – I believe using “Likes” as methods of entries in a contest is a violation of Facebook terms.

  3. says

    I also think having a point of commonality is a plus when you’re asking for links, if you can show you both belong to the same group or know the same person, you have an easier time asking for and getting a yes. Thanks Max!

  4. Max Holloway says

    One of my best “ins” for getting a wicked-hot link started as a heart felt complaint to the webmaster.

    After a few emails back and forth I suggested I should write an article for them and they accepted!

    I think, generally, anything that elicits an emotional response is far more likely to work than a bland “please link to me lol” email.

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