Dear @debramastaler, I followed you a while ago but notice you aren’t following me back. I share some great information on (insert keywords) so I wanted to reach out and let you know I will continue to follow you if you follow me back. No hard feelings either way. Sincerely, @ Twitter handle.
I glanced down to his signature and was surprised to see it was longer and more in depth than the email. Curious, I clicked the link to find out who the heck this person was and was taken to a very well written landing page. The content was first-rate, had great images, a how-to video, testimonials and additional links to supporting content. It was a really good landing page, totally sales focused but written warmly and with passion so I wasn’t surprised to see this at the very end:
If you like what I’m selling and want others to benefit from my (insert keywords), link to us!
This guy makes good use of all his sales opportunities, the simple closing statement was a call to action and viral prod all in one — smart!.
I would never email anyone and ask why they don’t follow me on Twitter but I have to hand it to the guy, it was a great way to get targeted people to follow him, click into the middle of his site and maybe stimulate a link or three. Even if a fraction of the people he emails click the link, he’s exposed his content to a greater audience than he had before he started the campaign. Cheap advertising and still smart.
Of course this got me to thinking about other ways to stimulate linking, liking and following, here are a handful of examples I found:
Example A: Every so often, drop an appeal on your Facebook page. This one is pretty basic but it does the job:
Example B: Here’s a blog running a contest and suggesting you link from your Facebook page and Like them while you’re at it. This would probably have more impact on Bing:
Example C: I don’t have a comment policy but it’s probably a good idea to add one. This webmaster took the opportunity to passively suggest linking to his/her site from the comment policy page:
Example D: My favorite: Here’s a politican suggesting you use your own image (instead of one of their stinkin‘ badges) to link to them:
(My use of the term “stinkin’ badges” has nothing to do with the politician I took this from, I just can’t help but use “stinkin‘ ” every time I use the word “badges”. Well… OK, maybe there is just a little jab at the politician too 😉 )
Utilize all the public and private platforms you have to ask for a link, a like, a follow or G+. In the end, its all going to help with links, love and branding.