Link Marketing tips and talk from Debra Mastaler
Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment? I do, something like that happened to me this weekend. I was irked at myself (again) for not having a better come back and while I was stewing … [Read more...]
I found this little card in the bottom of my strawberry container, it's a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail. For such a little card the promotion sure packed a huge marketing punch. Is there a way to use something like this to build links, drive traffic and … [Read more...]
I've been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result. I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them. Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she … [Read more...]
The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what "worked" in 2011 in regards to B2B content marketing and what they project will work in 2012. Two things in the report caught my eye: the fact blogs showed a 45% increase and case studies showed … [Read more...]
In the spirit of the holidays, our directory friends in the US and UK have offered readers of the Link Spiel limited time discounts and submission specials to their directories! Enjoy the directory discounts and spread the word! :) Alive Directory (www.alivedirectory.com) Discount amount - 20% off all listing types Promotional code - … [Read more...]
Recently, an SEO/friend asked me to help him with a back link analysis, he had been contacted by a very panicked former client who needed help. The two had worked together for a number of years before the client brought his SEO in-house so the SEO was familiar with the site and responsible (in part) for its ranking success. About two years ago (my friend was gone by this … [Read more...]
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