Follow The Media For Links

UGS

The Online News Association conference (#ONA12)  took place in San Francisco last week and all kinds of nuggets came out of it.  As a link builder I'm always interested to know what the media is interested in and the criteria they use to cover a story so I was eager to hear about this show.  Here are a handful of  things that made my linkey senses go all tingly: 1.  Jen Preston from The New … [Read more...]

Debra’s Link Round-Up

pinterstfuture

  A  roundup of  some of the more interesting articles I've read this week.   I've added TIPS after some hoping they'll help spark a link idea or three or a WTH? because they made me raise a badly shaped eyebrow.   1. Article:    How Businesses Can Use Video To Educate   Highlight:  ..."Marketing videos are now being used to lead potential customers down the path from their … [Read more...]

Case Study: Using Contests To Build Links

savethefrongs

It’s common knowledge certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they are highly competitive (and they’ve been worked to death), but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on awhile back in the financial services industry. He … [Read more...]

Creating Provocative Link Content

WSJ comment

Looking for creative and news worthy topics to write about?  Join the crowd.  With everyone focused on creating and promoting content for links, competition for space and eyeballs gets harder every day. If you are using content to build links, your content needs to be fresh, trendy and show a little skin.  No I'm not suggesting you use adult material, I'm talking about creating thought … [Read more...]

How A Twitter Pout May Lead To A Link

likeus1

I had an interesting email awhile back from a person who unfollowed me on Twitter and decided I needed to know why.  This is what it said: Dear @debramastaler, I followed you a while ago but notice you aren't following me back.  I share some great information on (insert keywords) so I wanted to reach out and let you know I will continue to follow you if you follow me back.  No hard feelings … [Read more...]