Recommendation for 2012: Better Labels, More Links

content marketers

  The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what "worked" in 2011 in regards to B2B content marketing and what they project will work in 2012.                 Two things in the report caught my eye:  the fact blogs showed a 45% increase and case studies showed a … [Read more...]

Deck The Halls With Directory Discounts!

happy holiday

In the spirit of the holidays, our directory friends in the US and UK  have offered readers of the Link Spiel limited time discounts and submission specials to their directories! Enjoy the directory discounts and spread the word! :)         Alive Directory (www.alivedirectory.com) Discount amount - 20% off all listing types Promotional code -  … [Read more...]

Link Finks And Getting Whacked

whacked

Recently, an SEO/friend asked me to help him with a back link analysis, he had been contacted by a very panicked former client who needed help. The two had worked together for a number of years before the client brought his SEO in-house so the SEO was familiar with the site and responsible (in part) for its ranking success.   About two years ago (my friend was gone by this time) the … [Read more...]

Use Ads To Push Link Marketing

comscoreFB

Wow.  According to ComScore:   1 out of every 6 minutes spent online is spent on a social networking site 1 out of every 3 display ads appears on a social networking site ½ of the total U.S. Internet audience visits a social networking site in a given day The average Internet user views more than 2,000 display ads on social networking sites each month   Great data … [Read more...]

Linkbuilding Recommendations When Using Contests

hashtag

I found an  interesting article on SEW,  Business Wire Wins Press Release SEO Patent .  For a long time I used Business Wire (BW) almost exclusively when launching client press releases, I'll be curious to see how they use this patent grant in their marketing. While I was poking around the BW site, I noticed this featured press release:   Ball State University Senior Wins Lunch With … [Read more...]