Archive for the ‘Content’ Category

 
 
 
 
 
As a link builder I’m not enamoured with YouTube and do not recommend using it as a primary way to build links or as an integral part of your SEO program. 
 Why?

Videos on YouTube are on YouTube so any optimization effort you implement helps YouTube and not your website/pages.     

YouTube contributes to the pinking of the ‘Net/Web (uses nofollow) so any [...]

My column today on Search Engine Land is a case study of a link building contest we ran a while back for a client in a very competitive niche.  The article gives you a step-by-step outline of what we did, the results and some insight on what it cost to run.  If you’re looking for a fresh tactic, [...]

 
 
Today’s edition of Resource Shelf  listed a report from PEW on how Americans were using the Internet to cope with the recession.  This bit caught my eye and got the link brain going:
Some 69% of all Americans have used the internet to cope with the recession as they hunt for bargains, jobs, ways to upgrade their skills, [...]

If you’ve been doing business online for any length of time chances are you have a database of opt-in email addresses from customers, vendors, newsletter signups etc.  Here’s a way to use those email addresses to increase your inbound links and take your campaign viral.
The Set Up.
I get a copy of the Washington Post delivered to the house [...]


About this blog

The easy part of link building is knowing that you need them. The hard part is influencing the right people to give them to you. Read on for link building tips, tools,techniques and the occasional rant from Debra Mastaler.

For information on link building services and in-house training visit Alliance-Link

Categories

Archives