Link Marketing tips and talk from Debra Mastaler
Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment? I do, something like that happened to me this weekend. I was irked at myself (again) for not having a better come back and while I was stewing … [Read more...]
I found this little card in the bottom of my strawberry container, it's a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail. For such a little card the promotion sure packed a huge marketing punch. Is there a way to use something like this to build links, drive traffic and … [Read more...]
I've been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result. I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them. Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she … [Read more...]
The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what "worked" in 2011 in regards to B2B content marketing and what they project will work in 2012. Two things in the report caught my eye: the fact blogs showed a 45% increase and case studies showed … [Read more...]
Recently, an SEO/friend asked me to help him with a back link analysis, he had been contacted by a very panicked former client who needed help. The two had worked together for a number of years before the client brought his SEO in-house so the SEO was familiar with the site and responsible (in part) for its ranking success. About two years ago (my friend was gone by this … [Read more...]
Wow. According to ComScore: 1 out of every 6 minutes spent online is spent on a social networking site 1 out of every 3 display ads appears on a social networking site ½ of the total U.S. Internet audience visits a social networking site in a given day The average Internet user views more than 2,000 display ads on social networking sites each month Great … [Read more...]
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