What Google Thinks About Certain Links

What Google Thinks About Certain Links

Google engineer Matt Cutts uploaded a couple new videos recently focused on specific link building tactics and what Google thinks of them. I transcribed a couple of the vids and wanted to share one here along with a handful of thoughts and observations.  I numbered (in red) behind the sentences I wanted to comment on. […]

Follow The Media For Links

UGS

The Online News Association conference (#ONA12)  took place in San Francisco last week and all kinds of nuggets came out of it.  As a link builder I’m always interested to know what the media is interested in and the criteria they use to cover a story so I was eager to hear about this show. […]

Debra’s Link Round-Up

pinterstfuture

  A  roundup of  some of the more interesting articles I’ve read this week.   I’ve added TIPS after some hoping they’ll help spark a link idea or three or a WTH? because they made me raise a badly shaped eyebrow.   1. Article:    How Businesses Can Use Video To Educate   Highlight:  …”Marketing videos are now […]

Case Study: Using Contests To Build Links

savethefrongs

It’s common knowledge certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they are highly competitive (and they’ve been worked to death), but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on […]

Creating Provocative Link Content

WSJ comment

Looking for creative and news worthy topics to write about?  Join the crowd.  With everyone focused on creating and promoting content for links, competition for space and eyeballs gets harder every day. If you are using content to build links, your content needs to be fresh, trendy and show a little skin.  No I’m not […]