How A Twitter Pout May Lead To A Link

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I had an interesting email awhile back from a person who unfollowed me on Twitter and decided I needed to know why.  This is what it said: Dear @debramastaler, I followed you a while ago but notice you aren’t following me back.  I share some great information on (insert keywords) so I wanted to reach out and […]

And You’re A Dumb Ass. Link Building 20 Minutes Later

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Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought  “damn, I should have said”… <insert witty, super-snarky, something Tina Fey would say> comment?   I do, something like that happened to me this weekend.  I was irked at myself (again) for not having a better come back and while I was stewing thinking […]

Building Links, Gaining Trust

I found this little card in the bottom of my strawberry container, it’s a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail.       For such a little card the promotion sure packed a huge marketing punch.  Is there a way to use something like this to build […]

Look At Everything With Link Building Eyes

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I’ve been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result.   I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them.  Not too long ago a woman stopped me in […]