Creating Provocative Link Content

Looking for creative and news worthy topics to write about?  Join the crowd.  With everyone focused on creating and promoting content for links, competition for space and eyeballs gets harder every day. If you are using content to build links, your content needs to be fresh, trendy and show a little skin.  No I'm not suggesting you use adult material, I'm talking about creating thought Continue Reading

How A Twitter Pout May Lead To A Link

I had an interesting email awhile back from a person who unfollowed me on Twitter and decided I needed to know why.  This is what it said: Dear @debramastaler, I followed you a while ago but notice you aren't following me back.  I share some great information on (insert keywords) so I wanted to reach out and let you know I will continue to follow you if you follow me back.  No hard feelings Continue Reading

Link Building In The Health Niche

I was reading about the changes Google made recently to the way they return health related searches and of course the linkey senses started tingling.  Here's the announcement:       I want to zero in on a statement in the blog post:   Our data shows that a search for symptoms is often followed by a search for a related condition.   Interesting.  If Continue Reading

And You’re A Dumb Ass. Link Building 20 Minutes Later

Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought  "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment?   I do, something like that happened to me this weekend.  I was irked at myself (again) for not having a better come back and while I was stewing thinking about Continue Reading

Building Links, Gaining Trust

I found this little card in the bottom of my strawberry container, it's a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail.       For such a little card the promotion sure packed a huge marketing punch.  Is there a way to use something like this to build links, drive traffic and build brand Continue Reading