Flashback To Link Forward

In my SMX West 2011 wrap up post I made this comment: The SES 2002 show in Dallas was the very first conference I attended and I don’t remember Matt Cutts being there, I remember Daniel Dulitz being the Google rep on the search engine panels As fate would have it, I was surfing around looking for a photo for my slide deck (SES New York is next week!) and I found, totally out of the blue, these Continue Reading

Advice From A Link Building Poet Don’t You Know It

A while back I wrote a post called  Forget The Link Wheel, Get A Text Wheel where I suggested  text messaging could be incorporated into your ongoing link building campaigns.  Here's the gist of the post:       People want promotional offers sent to their phones. Of 160 people surveyed in North Carolina, Ohio, Illinois and Kansas, 18% said they wanted special offers Continue Reading

Turn Stolen Copy Lemons Into Link Lemonade

This is a long one, you might want to freshen up your coffee and get comfy!  :) 99% of the time I'm pretty easy going, I don't particularly care about industry drama nor do I get too caught up in over-analzying the latest algorithm shifts. Whatevah.  But.  I do get a little testy when I find someone's taken content from my site without asking and without linking back to me. I'm not a good Continue Reading

Don’t Break The Cardinal Rule Of LinkBait

  Recently, a piece of very detailed, very expensive linkbait I helped create and market - failed.   It shocked the heck out of me since I followed the exact same process I always do when promoting content like this.  I really wanted to know what went wrong so I went back over every step of the campaign to make sure I hadn't forgotten something:   1.  Research topic Continue Reading