Link Building In The Health Niche

I was reading about the changes Google made recently to the way they return health related searches and of course the linkey senses started tingling.  Here's the announcement:       I want to zero in on a statement in the blog post:   Our data shows that a search for symptoms is often followed by a search for a related condition.   Interesting.  If Continue Reading

And You’re A Dumb Ass. Link Building 20 Minutes Later

Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought  "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment?   I do, something like that happened to me this weekend.  I was irked at myself (again) for not having a better come back and while I was stewing thinking about Continue Reading

Building Links, Gaining Trust

I found this little card in the bottom of my strawberry container, it's a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail.       For such a little card the promotion sure packed a huge marketing punch.  Is there a way to use something like this to build links, drive traffic and build brand Continue Reading

Look At Everything With Link Building Eyes

I've been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result.   I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them.  Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she Continue Reading

Recommendation for 2012: Better Labels, More Links

  The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what "worked" in 2011 in regards to B2B content marketing and what they project will work in 2012.                 Two things in the report caught my eye:  the fact blogs showed a 45% increase and case studies showed a Continue Reading