There are many ways to generate links using content, you’re probably familiar with article writing, guest blogging, link bait, white papers etc. All of these content tactics are fine and still work, but since they’re talked about frequently, I won’t go into the basic mechanics behind each. Instead, let’s take a look at a handful of tips and twists you can use with these foundational … [Read more...]

I had a handful of "ah-ha", "hmmmm" and "oh really?" moments in SMX West last week after attending the search engine panels.  While nothing the engine reps said really surprised me, I did raise an eyebrow or two a couple of times. Here's a list of comments and take-aways from what I attended, I combined the Spam Police and Ask the Search Reps sessions and  noted which rep said what.  Here … [Read more...]