Link Marketing tips and talk from Debra Mastaler
Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment? I do, something like that happened to me this weekend. I was irked at myself (again) for not having a better come back and while I was stewing … [Read more...]
I found this little card in the bottom of my strawberry container, it's a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail. For such a little card the promotion sure packed a huge marketing punch. Is there a way to use something like this to build links, drive traffic and … [Read more...]
I've been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result. I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them. Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she … [Read more...]
Warning: Some of the links in this post lead to material not suitable for children or office viewing. I saw a variation of this question posed on WebmasterWorld recently, a member asked: If I don't want to spend time creating and distributing content as a way to get links, what else can I … [Read more...]
When demand for a product or service shifts, marketing responses shift with them. Changing consumer preferences drive what solutions are offered, to whom and for how much so when I saw the following ads, I thought "what the hell is driving this?" I am the first one to raise my hand and say link … [Read more...]
Need a new link building technique or resource? Here's a handful of old link building ideas tweaked and twisted to help you find new links. 1. If you use directories in your linking efforts, replace the word "directory" with "document sharing site" and search on your keywords to find new submission sources. Consider submitting your content in various formats in … [Read more...]
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