Link Marketing tips and talk from Debra Mastaler
The Online News Association conference (#ONA12) took place in San Francisco last week and all kinds of nuggets came out of it. As a link builder I’m always interested to know what the media is interested in and the criteria they use to cover a story so I was eager to hear about this show. [...]
Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought ”damn, I should have said”… <insert witty, super-snarky, something Tina Fey would say> comment? I do, something like that happened to me this weekend. I was irked at myself (again) for not having a better come back and while I was stewing thinking [...]
I found this little card in the bottom of my strawberry container, it’s a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail. For such a little card the promotion sure packed a huge marketing punch. Is there a way to use something like this to build [...]
The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what “worked” in 2011 in regards to B2B content marketing and what they project will work in 2012. Two things in the report caught my eye: the fact blogs showed a 45% increase [...]
When demand for a product or service shifts, marketing responses shift with them. Changing consumer preferences drive what solutions are offered, to whom and for how much so when I saw the following ads, I thought “what the hell is driving this?” I am the first [...]
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