Follow The Media For Links

UGS

The Online News Association conference (#ONA12)  took place in San Francisco last week and all kinds of nuggets came out of it.  As a link builder I’m always interested to know what the media is interested in and the criteria they use to cover a story so I was eager to hear about this show. […]

And You’re A Dumb Ass. Link Building 20 Minutes Later

lightbulb

Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought  ”damn, I should have said”… <insert witty, super-snarky, something Tina Fey would say> comment?   I do, something like that happened to me this weekend.  I was irked at myself (again) for not having a better come back and while I was stewing thinking […]

Building Links, Gaining Trust

I found this little card in the bottom of my strawberry container, it’s a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail.       For such a little card the promotion sure packed a huge marketing punch.  Is there a way to use something like this to build […]

Recommendation for 2012: Better Labels, More Links

content marketers

  The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what “worked” in 2011 in regards to B2B content marketing and what they project will work in 2012.                 Two things in the report caught my eye:  the fact blogs showed a 45% increase […]

Are You Afraid Of Building Links?

linkad2

When demand for a product or service shifts, marketing responses shift with them. Changing consumer preferences drive what solutions are offered, to whom and for how much so when I saw the following ads, I thought “what the hell is driving this?”                   I am the first […]