Link Marketing tips and talk from Debra Mastaler
Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment? I do, something like that happened to me this weekend. I was irked at myself (again) for not having a better come back and while I was stewing … [Read more...]
I found this little card in the bottom of my strawberry container, it's a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail. For such a little card the promotion sure packed a huge marketing punch. Is there a way to use something like this to build links, drive traffic and … [Read more...]
The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what "worked" in 2011 in regards to B2B content marketing and what they project will work in 2012. Two things in the report caught my eye: the fact blogs showed a 45% increase and case studies showed … [Read more...]
When demand for a product or service shifts, marketing responses shift with them. Changing consumer preferences drive what solutions are offered, to whom and for how much so when I saw the following ads, I thought "what the hell is driving this?" I am the first one to raise my hand and say link … [Read more...]
When I saw a tweet this week saying "Elizabeth Taylor has died" I was crushed, she's always been one of my favorite actors. When I told my kids what happened and both immediately asked who she was, I decided it was time to make a list of classic movies and start having MGM Night at the Mastalers. So many stars of the golden era are gone now, I want them to know something about movie history … [Read more...]
One of the tactics I use to generate new links is to review a site’s stats and create a media promotion based on the trends I find. This strategy is not an easy, turn-key linking program but if you’re serious about growing your business as well as your links, it’s one of the best ways to attract authority links. Here's a little case study from a past account to show you how. Recently … [Read more...]
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