Look At Everything With Link Building Eyes

Conference bags

I've been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result.   I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them.  Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she … [Read more...]

Recommendation for 2012: Better Labels, More Links

content marketers

  The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what "worked" in 2011 in regards to B2B content marketing and what they project will work in 2012.                 Two things in the report caught my eye:  the fact blogs showed a 45% increase and case studies showed a … [Read more...]

Link Finks And Getting Whacked

whacked

Recently, an SEO/friend asked me to help him with a back link analysis, he had been contacted by a very panicked former client who needed help. The two had worked together for a number of years before the client brought his SEO in-house so the SEO was familiar with the site and responsible (in part) for its ranking success.   About two years ago (my friend was gone by this time) the … [Read more...]

Use Ads To Push Link Marketing

comscoreFB

Wow.  According to ComScore:   1 out of every 6 minutes spent online is spent on a social networking site 1 out of every 3 display ads appears on a social networking site ½ of the total U.S. Internet audience visits a social networking site in a given day The average Internet user views more than 2,000 display ads on social networking sites each month   Great data … [Read more...]

Is An Image Link Worth A Thousand Words?

linkunderimage

Links have been disabled.   I saw a variation of this question posed on WebmasterWorld recently, a member asked: If I don't want to spend time creating and distributing content as a way to get links, what else can I do?" The person asking the question didn't want to guest blog, issue press releases or create any kind of written content, he reasoned good content didn't have to be about … [Read more...]