Link Building In The Health Niche

googlehealthserp

I was reading about the changes Google made recently to the way they return health related searches and of course the linkey senses started tingling.  Here's the announcement:       I want to zero in on a statement in the blog post:   Our data shows that a search for symptoms is often followed by a search for a related condition.   Interesting.  If … [Read more...]

And You’re A Dumb Ass. Link Building 20 Minutes Later

lightbulb

Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought  "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment?   I do, something like that happened to me this weekend.  I was irked at myself (again) for not having a better come back and while I was stewing thinking about … [Read more...]

Building Links, Gaining Trust

I found this little card in the bottom of my strawberry container, it's a promotional offer driving people to a website or asking them to call in and complete a survey in exchange for a $5 coupon by mail.       For such a little card the promotion sure packed a huge marketing punch.  Is there a way to use something like this to build links, drive traffic and build brand … [Read more...]

Look At Everything With Link Building Eyes

Conference bags

I've been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result.   I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them.  Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she … [Read more...]

Recommendation for 2012: Better Labels, More Links

content marketers

  The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what "worked" in 2011 in regards to B2B content marketing and what they project will work in 2012.                 Two things in the report caught my eye:  the fact blogs showed a 45% increase and case studies showed a … [Read more...]