Link Marketing tips and talk from Debra Mastaler
Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment? I do, something like that happened to me this weekend. I was irked at myself (again) for not having a better come back and while I was stewing … [Read more...]
I've been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result. I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them. Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she … [Read more...]
We talk a lot about back linking competitors/authority sites as a viable linking method and for the most part it is, but if you're only going after what you see in back links, you may be leaving a lot of marketing power on the table. Let's take a look at this link building method and see how we can squeeze more link juice out of back linking our competitors and authority sites. Who's … [Read more...]
As a link builder I'm not enamoured with YouTube and do not recommend using it as a primary way to build links or as an integral part of your SEO program. Why? Videos on YouTube are on YouTube so any optimization effort you implement helps YouTube and not your website/pages. YouTube contributes to the pinking of the 'Net/Web (uses … [Read more...]
If you've been doing business online for any length of time chances are you have a database of opt-in email addresses from customers, vendors, newsletter signups etc. Here's a way to use those email addresses to increase your inbound links and take your campaign viral. The Set Up. I get a copy of the Washington Post delivered to the house every Sunday. I've been getting it for several … [Read more...]
I sat at my desk for the longest time today trying to write a link building post that used the storyline from the TV show "The New Adventures of Old Christine". I love the show and wanted to draw a correlation between it and link building but it wasn't meant to be. So I decided to forget about the show, tweak the title a bit and blog about how using old fashion offline advertising … [Read more...]
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