And You’re A Dumb Ass. Link Building 20 Minutes Later

lightbulb

Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought  "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment?   I do, something like that happened to me this weekend.  I was irked at myself (again) for not having a better come back and while I was stewing thinking about … [Read more...]

Look At Everything With Link Building Eyes

Conference bags

I've been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result.   I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them.  Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she … [Read more...]

Don’t Break The Cardinal Rule Of LinkBait

covered ears

  Recently, a piece of very detailed, very expensive linkbait I helped create and market - failed.   It shocked the heck out of me since I followed the exact same process I always do when promoting content like this.  I really wanted to know what went wrong so I went back over every step of the campaign to make sure I hadn't forgotten something:   1.  Research topic … [Read more...]

The New Link Adventures Of Old Debra

old-christine

I sat at my desk for the longest time today trying to write a link building post  that used  the storyline from the TV show  "The New Adventures of Old Christine".  I love the show and wanted to draw a correlation between it and link building but it wasn't meant to be. So I decided to forget about the show, tweak the title a bit and blog about how using old fashion offline advertising tricks could … [Read more...]