Link Marketing tips and talk from Debra Mastaler
Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought "damn, I should have said"... <insert witty, super-snarky, something Tina Fey would say> comment? I do, something like that happened to me this weekend. I was irked at myself (again) for not having a better come back and while I was stewing … [Read more...]
I've been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result. I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them. Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she … [Read more...]
The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what "worked" in 2011 in regards to B2B content marketing and what they project will work in 2012. Two things in the report caught my eye: the fact blogs showed a 45% increase and case studies showed … [Read more...]
I read a great article this morning by George Diaz sharing his opinion on Reggie Bush giving up the Heisman Trophy. For what it's worth, I agree with George, Bush only did this as a way to save what little face he has left and avoid the inevitable. What a shame. Bush will forever be cited and remembered as the first person to give up the Heisman. Not how you want to become a historical … [Read more...]
One of the tactics I use to generate new links is to review a site’s stats and create a media promotion based on the trends I find. This strategy is not an easy, turn-key linking program but if you’re serious about growing your business as well as your links, it’s one of the best ways to attract authority links. Here's a little case study from a past account to show you how. Recently … [Read more...]
Do you favor one search engine over another when building links? I have a favorite for general searching, but when it comes to link building, I don’t use just one. Ask, Bing, Google and Yahoo! each offers a unique set of search options, I use all of them for a wide range of results. Here’s a handful of linking techniques from each engine I’ve had luck using! I'm going to use the term … [Read more...]
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