Link Marketing tips and talk from Debra Mastaler
We talk a lot about back linking competitors/authority sites as a viable linking method and for the most part it is, but if you're only going after what you see in back links, you may be leaving a lot of marketing power on the table. Let's take a look at this link building method and see how we can squeeze more link juice out of back linking our competitors and authority sites. Who's … [Read more...]
Earlier this month the Wall Street Journal ran an article on how businesses were using Live Chat to make incremental sales. This bit caught my eye: In late April, home improvement e-tailer Improvement Direct Inc., of Chico, Calif., used a chat feature on its site to converse directly with customers about its products and services. The response was overwhelming. "We got … [Read more...]
As a link builder I'm not enamoured with YouTube and do not recommend using it as a primary way to build links or as an integral part of your SEO program. Why? Videos on YouTube are on YouTube so any optimization effort you implement helps YouTube and not your website/pages. YouTube contributes to the pinking of the 'Net/Web (uses … [Read more...]
Today's edition of Resource Shelf listed a report from PEW on how Americans were using the Internet to cope with the recession. This bit caught my eye and got the link brain going: Some 69% of all Americans have used the internet to cope with the recession as they hunt for bargains, jobs, ways to upgrade their skills, better investment strategies, housing options, and government … [Read more...]
I spent a couple of days painting last week and was reminded of an old post I did in 2006 so I'm running it again. ~ Debra ------------------------------------------------------------------- I spent most of last weekend painting the living room, dining room, and hallway of a house we're trying to sell. I had never understaken a paint project before so I wasn't aware of the … [Read more...]
If you've been doing business online for any length of time chances are you have a database of opt-in email addresses from customers, vendors, newsletter signups etc. Here's a way to use those email addresses to increase your inbound links and take your campaign viral. The Set Up. I get a copy of the Washington Post delivered to the house every Sunday. I've been getting it for several … [Read more...]
Forum Moderator On:
Speaking Gigs:
