Don’t Break The Cardinal Rule Of LinkBait

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  Recently, a piece of very detailed, very expensive linkbait I helped create and market - failed.   It shocked the heck out of me since I followed the exact same process I always do when promoting content like this.  I really wanted to know what went wrong so I went back over every step of the campaign to make sure I hadn't forgotten something:   1.  Research topic … [Read more...]

Bush Links. The New Name For Paid Links

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I read a great article this morning by George Diaz sharing his opinion on Reggie Bush giving up the Heisman Trophy.  For what it's worth, I agree with George,  Bush only did this as a way to save what little face he has left and avoid the inevitable.  What a shame.  Bush will forever be cited and remembered as the first person to give up the Heisman.  Not how you want to become a historical … [Read more...]

How To Generate Media Links

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One of the tactics I use to generate new links is to review a site’s stats and create a media promotion based on the trends I find. This strategy is not an easy, turn-key linking program but if you’re serious about growing your business as well as your links, it’s one of the best ways to attract authority links.  Here's a little case study from a past account to show you how. Recently when … [Read more...]