Recommendation for 2012: Better Labels, More Links

content marketers

  The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what "worked" in 2011 in regards to B2B content marketing and what they project will work in 2012.                 Two things in the report caught my eye:  the fact blogs showed a 45% increase and case studies showed a … [Read more...]

Don’t Break The Cardinal Rule Of LinkBait

covered ears

  Recently, a piece of very detailed, very expensive linkbait I helped create and market - failed.   It shocked the heck out of me since I followed the exact same process I always do when promoting content like this.  I really wanted to know what went wrong so I went back over every step of the campaign to make sure I hadn't forgotten something:   1.  Research topic … [Read more...]